If your brick and mortar business has expanded to the point that you are now shipping your products across the country instead of just selling from a brick and mortar store, you are likely interested in making sure these new customers across the country get the same great service you would provide in person. One way you can add a personal touch to items that you sell online or ship through a catalog is to come up with some custom packaging and use it when shipping all of your products.
Here are three custom packaging tips to help take your business to the next level.
Focus on Your Brand
Do you have a specific brand as a company that you have been trying to build? For example, if you want to be seen as a health and fitness company, perhaps you have a picture of a runner or hiker on your company logo. Figure out what the overall identity of your brand is and then distill it down for the packaging. Customers should be able to look at your packaging and get a sense of what it is your company sells, so in this example, you might want to put a similar image of a runner or some other health and fitness focused picture front and center on the packaging. In other words, use your custom packing as another marketing opportunity, don't just ship the customer a boring brown box.
"Hug the Product" to Be Environmentally Friendly
Hug the product generally means that you should create a box that just barely allows the product to fit inside. Sure, you'll want to make sure the product is secure and won't get damaged during shipment, but the idea is to only use as much cardboard as you really need to get the item into a box. There's no need to ship a candy bar in a big box filled with a ton of bubble wrap on top of it.
Hire a professional packaging firm like Packaging Center Inc that can create custom boxes that will be a snug fit for everything you sell. If you play your cards right, your customers might even appreciate your plan to use less cardboard, thereby creating less waste and perhaps even saving a few trees in the long run.
Be Vibrant if it Fits
Finally, realize that as you send your products out into the world, they can serve as an opportunity to attract attention and potential new customers. If it's a good fit for your business, don't be afraid to use a loud color to call attention to your product. Red and yellow are great at grabbing attention and other lighter colors like teal can also add some vibrant pop. Find a color that is on brand for your company and then take the hue up to the next level.
If you want your company's packaging to stand out, don't be afraid to be creative with the box shape, make sure the color is vibrant enough to grab attention and don't forget to add a image that is on brand. For more information, reach out to a packaging firm today.